Kristin Smaby

Being human is good business.

Your customers are the reason your company exists. Recognize their value.

Better customer service

Companies may balk at getting to know customers and building relationships. The mere word “relationship” conjures up thoughts of effort, time, and resources. As counter-intuitive as it may seem, a support model that centers on building relationships may be the most cost-effective and scalable solution.

Being human works

In an era when companies see online support as a way to shield themselves from “costly” interactions with their customers, it’s time to consider an entirely different approach: building human-centric customer service through great people and clever technology. 

My Story

I started working on the front lines in technical support after receiving my undergraduate degree in mathematics and computer science. I thought I would be a software engineer but instead found my true-calling in customer service. 

I built the customer service organizations from the ground up at TripItBankSimpleBasisGetaround and Pivotal Software. Most recently, I’ve been consutling for several startups on service operational excellence including School Loop, Top 10 Online Casinos, TalkdeskLumoBodyTech and Moxxly.

Here’s an article about my customer service philosophy: Being Human is Good Business